6 Most Effective Digital Marketing Channels For Small Businesses

     Digital marketing is one of those terms that shrouded in confusion and seems to mean something different to everyone. It has also been made to seem way more complicated than it is which is a shame really as it’s pretty straightforward. This article is about what exactly is a digital marketing and how does it all work. Which digital marketing channels you can use for your business and how they work?

What is Digital Marketing?

     Well as simple as this is gonna sound digital marketing is just marketing using digital tools like Facebook, LinkedIn, Youtube, Instagram, Google, Bing. 

    Marketing is not more than communicating value to your customers so digital marketing is therefore if communicating value to your customers using digital tools.

Difference between traditional marketing and digital marketing:

     Traditional marketing relies on tools and mediums like the newspaper, radio, magazines, TV, direct mail, billboards, and any form of print.

     Digital on the other hand is made up of tools like search engine marketing, social media content marketing like blogging articles or video creation, email marketing, and online PPC (pay-per-click) advertising.

     When you are talking about traditional vs. digital marketing, you are talking about the tools more than the strategy behind them and more accurately you are talking about which form of media you are going to use to communicate your messages on; a traditional one or a digital one.

Does traditional marketing work?

     Absolutely. When done well and strategically designed and executed on traditional marketing can still provide good results. But when compared to digital marketing more often than not, traditional simply does not have a chance.

     It is because digital marketing on average is more cost-efficient, effective, and allows you to measure, monitor, analyze, test, and a much better and much faster rate.

     The key to maximizing your marketing budget and results is to first leverage all available digital options and then start looking at alternative traditional opportunities.

     As consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content.

Digital Marketing Channesl

Digital Marketing Channels:

Pay-Per-Click Campaign/Advertising:

   Pay-Per-Click advertising is a significant term that allows marketers to reach internet users through different digital platforms by showing them ads where you pay for every user when he clicks on the advertisement.

     You can run a PPC campaign on Google Adwords, Bing, Facebook, Pinterest, Instagram.

     You can set the demographics such as location, interests, age, or gender and target them to maximize your reach.

Social Media Marketing:

     You can use free or paid ways to market your services or products through social media marketing. It is one of the cheapest ways to find potential customers and growing your business.

Content Marketing:

     Content marketing is also a significant way to reach potential customers. You can write articles about any product and then publish it on the website and then share these articles on social media platforms to maximize the reach.

     Content marketing includes blogs, articles, infographics, and webinars.

Email Marketing:

     Email marketing is also the most reliable form of marketing and is still getting strong. You get the email of interested customers by providing them a way to fill them, and then you send them weekly emails.

     Please keep in mind that send only one email per week if you don’t want to offend your customer.

     Most of the companies use email marketing to inform their customers about exclusive deals, new product, or about an event. 

Affiliate Marketing:

     With affiliate marketing, you make a deal with a company and promote their products on your website and get your commission on every sale or lead.

     A website like Amazon, Shopify has affiliate programs and are paying those who promote their products on their websites.

Search Engine Optimization (SEO):

     SEO is used to rank your article or blog on search engines. In this method, you don’t run an ad to let people know about your product or service. Instead, you optimize your content on a particular keyword and rank on search engines and get organic traffic.

     Getting a blog or article on search engine top results is very time taking task. 


     Digital marketing is getting strong day by day. Nowadays, the potential customer is on the internet. It would help if you targeted him effectively.

     Which method you will use depends on your customer, where you can get your customer. First, search for your customer and then target him and generates the leads.

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