SEO methodology is the process that you can use when implementing SEO generically for a niche site.
It is very important to know the SEO process and methodology before starting it. Most people don’t know the proper method of SEO and just start doing it which ultimately affects their SEO.
SEO is a process, not a project. It doesn’t mean that once you completed your SEO and ranked your website, your mission is complete. You have to monitor the results and build quality content continually.
Here are the five processes of SEO through which you will be able to understand the proper SEO method:
- Amplify (Link building)
- Iterate (Reporting and analysis)
Keyword research is the first and very important step in the SEO process and methodology. This phase involves the group of keywords on which you want to optimize your content and rank it.
This is an important step in the SEO process, but it is also time-consuming. You must have to spend a lot of time in keyword research to find the keyword that fits your content. For keyword research, you must focus on finding keywords with the following factors:
- High searches
- Low competition
- Use long-tail keywords
If you want to compete with your competitor, you have to analyze them in detail. By analyzing your competitors, you will get to know how to rank higher than them. You must focus on the following metrics while analyzing your competitors:
- Indexed content
- Inbound links
- Domain age
- Social media following among others
Define a goal:
Defining a goal is very important for you as well as for your business. By defining a goal, you able to what you exactly want by ranking your content. You want leads, sales, traffic, awareness, or any other goal.
Once your goal is clear, then start doing work accordingly to achieve that goal.
Usually, you are going, to begin with, a research phase where if you are working with a client or an internet, you need to define goals. You also investigate keywords based upon your personas or the different portion of the sales funnel you might target. Because SEO like most digital marketing activities is an irritative process, you want to run define tests.
For example: if you change something on your site, does it improve against the goal that you have defined. So you define those goals and then define a test that helps to prove those goals.
The next phase you have that in the SEO process is to comprehensive site audit. So in this case you are looking at inhibitions to index. Analysis of the content of your site and internal links. Research first and then do site audit oftentimes.
These two steps could be done at the same time.
Good and quality content is the king in the search engine optimization. The search engines want to show fresh and quality content to the readers and viewers. If you want to rank high on search engines, you have to update your content.
One among your competitor who has good and quality content will be the winner in this race. So, never compromise on quality content. Always try to make better and more quality content than your competitors.
Once you have done your keyword research and audit your site for the different types of wishes you have, then you want to move in your optimization.
Now often time’s people doing SEO, they will start at step 3. They say let’s start changing page titles, some start changing Meta description and let’s gain more links and they have not done the necessary research and audit step to make the most of these optimization phases.
This includes things like content optimization, site optimization, technical SEO and local SEO.
Optimize your page title, meta description, slugs on your target keyword. Add an XML sitemap to your site, alt tags to your images for better ranking.
Several important technical factors affect the SEO performance and you need to focus on them too. These are site load time, SSL certificate, mobile-friendly website, twitter card.
Amplify (Link building):
Each high-quality link from a high-quality website increases your SERP ( Search Engine Results Pages) ranking. The link must be from the same niche as your website has.
You can check your competitors’ backlinks using different tools. And you can increase links linking to your website to compete with them.
Always keep checking your backlinks in Google’s Search Console account. Keep checking are there any backlinks that are hurting your site, and need to be removed.
Social links are the links from social media platforms or sites. Keep sharing your content on social media sites to increase the reach as well as to get the backlinks.
Measure and report:
At the end of the SEO process, you must measure your success. Analyze your work that how close you are to your goal, that you defined in the first step of the SEO process.
By analyzing your progress, you will find which areas you need to focus on more to compete with your competitors. Make a report on it, plan it, and then again restart the SEO process.
Summary of SEO process and methodology:
Do proper keyword research before actually starting the SEO. Then optimize your content on these target keywords and keep analyzing your competitors. Share your content on social media platforms to get traffic and backlinks. In the end, make a report on it how close you are to your goal. Keep doing SEO and making quality content until you reach your goal.
Another way to look at this SEO methodology is to say in step 1; we define the competitive landscape. Then we do a site audit and identify what are strength and weaknesses within that competitive landscape, were we strong were we weak, what are the things that we can change and then there are some implementation phases. So again often time people will start SEO activities at step 3 when they have not done the appropriate research and audit phases.
So when you doing SEO, realize that you probably gonna have to move things to the left a little bit and make sure you are defining goals.